"Now, Chinese TV programs constantly show the Japanese flag and a photo of my face," the ambassador said. "And the TV says in simple language that Japan is a thief who stole Chinese territory. Even elementary-school children can connect the flag, theft and my photo. In China, I am feeling like I'm the ringleader."
Niwa said many Japanese volunteers teaching Japanese or working as caregivers, on a program by the Japan International Cooperation Agency, were also feeling a sense of great tension.
"This is the first time they report such a situation since I came to China," said Niwa, who became ambassador to China in 2010. 
The fundamental flaw of the pivot strategy was acknowledged by Campbell himself when he referred to the rising hostility between Japan and China, engendered of course by past and present factors but exacerbated by the pivot.
We are worried that persistent high-level tensions are eating away at Sino-Japanese goodwill, at enormous linkages that have developed people to people, on culture, on business ... it is stirring negative feelings on both sides ... We recognize that damage has been done, and we're worried about it.
These people are learning to hate each other for contemporary as well as historical reasons, and there isn't a lot the United States can do about it.'